Recently, People’s Daily hosted the 2026 China Brand Forum in Xiong’an. Held under the theme “15th Five-Year Plan | Brand Leadership, Moving Forward with Innovation,” the forum provided a platform for dialogue and exchange and showcased the results of brand development. Mr. Zhang Hao, Director of Poly Group, attended the forum and delivered a keynote speech titled “Advancing with Innovation, Leading the Way to a Better Life: Writing a New Chapter of High-Quality Development with Distinguished Brands,” presenting Poly Group’s latest progress in fully integrating brand building into every aspect of its high-quality development.

High-quality brand building is a core driver of innovation-led growth for Chinese enterprises in the new era, and an essential path toward building China into a country of strong brands. Standing at the starting point of the 15th Five-Year Plan period, Poly Group will deepen the cultivation of distinguished brands and work with all sectors of society to write a new chapter in China’s brand building.