On July 15, Poly Group held its “7·15” Poly Day series of activities. Under the theme “Setting Sail with One Heart · Toward a New Journey,” the events painted, across the country, a vivid picture of “One Poly, Endless Beauty.”

The Whole Chain Mobilized: A Branded Celebration

On the day of the event, business segments worked in concert to present in one place Poly’s full industrial chain and its comprehensive strength in serving people’s livelihoods.

Creating new scenarios for quality living.  The Group’s outstanding sub-brands built diverse interactive brand spaces around living environments, curated lifestyle goods and health technologies. Exquisite residences outlined the picture of a livable life, silk and fine wine carried refined taste, and scientific and technological achievements safeguarded everyday wellbeing. Through immersive settings, each exhibition area gave visitors a tangible sense of the warmth of the brand that is the “Pioneer of a Brighter Future.”

A new expression of traditional cultural aesthetics.  The preview of Poly Auction Beijing’s 2026 Spring Auction was a spectacular gathering of masterpieces of calligraphy and painting, ancient and modern, passing on the cultural lineage through brush and ink and nourishing original aspirations through art. The original dance drama Quici (Kucha) was presented at the Beijing Poly Theatre. Centered on the history of cultural convergence along the Silk Road at Kucha, it vividly recreated the millennia-long process of cultural blending among China’s ethnic groups.

Blooming Everywhere: Building a Better Picture Together

Anchored in people’s needs and powered by industrial synergy, Poly’s business segments drew on local characteristics to roll out diverse themed activities nationwide, embedding better services into the fabric of cities.

Empowering development through brand building.  Poly Developments staged themed activities in multiple cities across the country, holding its first Community Co-Creation Conference and creating a distinctive seaside market, and launched the 18th “Hele China” Festival Series, weaving better services into the details of everyday life. Sinolight, focused on the main track of green and low-carbon development, brought together industry experts and company representatives for a forum on the green development of logistics packaging, and held a brand open day, inviting university students into the company to advance the deep integration of industry, academia, research and application. Poly Property built a full-cycle brand communication matrix around its benchmark cases of “quality homes, quality services,” and staged a “7·15 Fan Livestream” and POLY Wu+ community activities, using its brand to drive the upgrading of products and services.

Conveying beauty through cultural character.  Poly Culture created a culture and sports market at the Buji Cultural and Sports Center in Shenzhen, open to the public free of charge and supported by the distribution of consumption vouchers, complemented by regular small-scale live performances — a comprehensive demonstration of its capabilities in integrated urban culture and sports operation. China National Arts and Crafts Group presented an intangible cultural heritage special exhibition and a cross-over themed exhibition on Angkor Wat at the Meet You Museum in Beijing’s 798 Art Zone, alongside hands-on classes in Su embroidery and mortise-and-tenon woodworking, bringing intangible cultural heritage out of the museum hall and into daily life.

Harnessing corporate spirit to gather momentum.  Poly International conducted corporate culture training for new employees at project sites, conveying Poly’s values through song and guiding new employees to build brand awareness in their own posts and to become conscious ambassadors of the corporate culture and practitioners of the brand image. Poly Union Group ran a series of brand storytelling activities under the theme “Setting Sail on a New Journey, Brands Toward the Future,” using essay writing, micro-films and speech contests to tell the company’s brand stories in technological innovation, consumption upgrading, quality excellence, responsibility and cultural inheritance.

One Poly, endless beauty. Poly people across the length and breadth of the country are together painting a picture of a brighter future — setting sail with one heart toward a new journey.